ALCOHOL USE DISORDER (AUD):  a chronic relapsing brain disease characterized by compulsive alcohol use, loss of control over alcohol intake, and a negative emotional state when not using.(from NIAAA)

BINGE DRINKING: a pattern of drinking that brings a person’s blood alcohol concentration (BAC) to 0.08 grams percent or above. This typically happens when men consume 5 or more drinks or women consume 4 or more drinks in about 2 hours. (from NIAAA)

BEHAVIORAL ECONOMICS: the application of economic principles as a means of understanding behavior (typically reinforcement) in animals and humans (Hursh & Roma 2013)

CONTINGENCY MANAGEMENT: treatment form for AUD that involves giving patients tangible rewards to reinforce positive behaviors such as abstinence (Barnett et al. 2011)

DELAY DISCOUNTING: when a delay reward is reduced in value or considered to be worth less compared to the value of an immediate reward (often times described as preferring “smaller sooner over larger later”) (Bickel & Johnson 2003)

ENVIRONMENTAL ENRICHMENT: modification of the physical environment of animals, especially those in captivity, for the purpose of meeting behavioral needs and improving well-being. (Kirkpatrick et al. 2013)

HYPOTHETICAL PURCHASE TASKS: a low cost, scalable, and quantitatively rich source of empirical insights on consumer motivation, preferences, and decision-making. (Stein et al. 2015)

NEUROPLASTICITY: capacity of neurons and neural networks in the brain to change their connections and behavior in response to new information, sensory stimulation, development, damage, or dysfunction. (Kalivas & O’Brien 2008)

OPERANT CONDITIONING: a process that attempts to modify behavior through the use of positive and negative reinforcement. (Skinner 1938)

PREGAMING: the practice of drinking alcohol before attending an event or social function. (Barnett et al. 2013)